I tried to buy an EV and gave up twice.
Every dealer had a different “best” car, usually the one with the highest commission. Every comparison site was either an ad farm or a referral funnel. The one thing I couldn’t find was someone who’d just answer the question without something to sell me.
So I built it. No dealer relationships. No affiliate links. No commissions, no kickbacks. You pay £199; I tell you what I’d do in your position; if you don’t want to buy after reading the report, that’s a successful outcome.
The product
One price, one tier, £199. For that fee, you get a 30 to 40 page report personalised to your situation: a shortlist of five EVs ranked for your specific brief, real listings live now, a full running-cost model, a financial-options section (often including options you didn’t ask about, like salary sacrifice), a buying checklist, and an honest sanity-check on whichever cars you came in already considering.
The deliverable looks like this sample report, 18 pages, downloadable, no email signup. There’s also a walkthrough that explains the reasoning behind it.
The promise
The reason it works is that I have no commercial relationship with any dealer, manufacturer, broker, scheme, or aggregator. I don’t earn affiliate revenue from listings I include. I don’t get paid by salary-sacrifice schemes if I mention them. I am not authorised by the FCA and I do not give regulated financial advice. The only money I have ever received in connection with your search is your £199.
If I get a factual error in the report (wrong battery size, wrong charging speed, wrong price band), you get a full refund. If the shortlist isn’t right for your brief, I redo it once at no extra cost. Both of those are in writing on every report.
Who it’s for
People who can absorb the £199 but care about what comes after the £30,000 to £60,000 they’re about to spend on the car itself. Typically:
- Anyone caught between a salary-sacrifice quote and a used-purchase decision and unsure which is actually cheaper.
- Anyone hovering between two cars on a 5-car shortlist they’ve made themselves and unable to call it.
- Anyone whose partner is sceptical about the whole EV idea and wants the maths and the trade-offs laid out plainly.
- Anyone who’s been told three different things by three different dealers and needs a fourth voice that isn’t selling them anything.
Who it’s not for
People looking for a free EV comparison site — there are plenty of those already. People who want a single recommendation with no reasoning behind it — this isn’t TripAdvisor. People who’ve already made up their mind and want validation — if your car is wrong for your situation, the report will say so.
The company
Compass EV Ltd, registered in England and Wales. Company number 16929901. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. ICO-registered. Domain registered with 123-reg, hosted on Vercel, transactional and marketing email via Resend. Customer data lives on Vercel KV (Upstash Redis) and is retained for seven years per UK accounting record-keeping requirements, then deleted.
Solo operator. There’s no team page because there’s no team. I write the reports, answer the emails, and run the WhatsApp follow-up. Volume is intentionally low.
How to get in touch
Contact form for anything substantive. Quick questions land faster on email to hello@compassev.uk. I reply to most things within a working day.
MIKE HEMMINS, FOUNDER